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Android this week: Moto X gets smarter and colorful; Galaxy S5 on video; Desire 310 shown

on March 10, 2014

Gigaom

Motorola’s(s goog) Moto X handset is ever-changing for the better; a rare attribute. This week saw the phone get both improved software and new hardware choices in the form of nine new colors. They’re not just any old colors though. Motorola has coordinated the hues with colleges, just in time for the March Madness basketball tournament.

motomaker arizona

Motorola set up a new “collegiate collection” on the Moto Maker site with 40 university color schemes pre-configured. Buyers can also add clear cases with the school logo as an option. And students that have an .edu email address can get a new Moto X off-contract for $339 instead of $399.

On the software side, the Moto X Touchless Controls gained a new trick. By speaking “OK Google, what’s up?” you can hear your unread notifications aloud, making the phone even more useful in a hands-free situation.

You…

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