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Miles and miles of tech, creativity and marketing at SXSW

on March 10, 2014


The number of people hitting Austin for South by Southwest Interactive this year is supposed to be on par with last year’s total of 30,621 guests. But while attendance is flat, and festival operators have made some changes to try to keep the emphasis on technology as a means of serving the community and as part of a cultural conversation, the startups and money here will mean festival goers will be seeing more of Austin than in years past.

As big-name brands have moved in and the scrappy tech scene has gathered a corporate gloss, making the hacking a bit more commercial and the events a lot fancier, SXSW has become more far-flung. It’s not just the opening of the satellite registration offices where people can pick up their badges, but the number of miles I’m traveling between events. Some of them are even out of range from the ubiquitous…

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