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The SodaStream Factory and Peace in the Middle East

on March 10, 2014

Bryen's Blog News

It is an industrial park located about ten minutes drive from Jerusalem. This industrial park is named Mishor Adumim. The name denotes a plain or flat area made up of red earth. This industrial park is in the West Bank and it is the home of SodaStream.

SodaStream is the largest private employer of Palestinians on the West Bank, and it also employs Jews drawn mainly from the nearby settlement of Ma’ale Adumim. Ma’ale Adumim’s name is taken from the book of Joshua in the Bible, and literally means the Red Ascent, meaning the trek up from the Dead Sea where the rock faces are red in color. The population of the town is over 39,000 and the place was historically the border area between the Jewish tribes of Judah and Benjamin.

SodaStream has now become famous principally because its spokesperson, the attractive actress Scarlett Johansson, came under attack from…

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