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What do Generation Y Want?

on March 10, 2014


Flexibility, responsibility and the opportunity to grow: here is the lowdown on what Gen Y wants.

Flexibility- The millennial generation were the first to have grown up with the internet, and so have an organic ability to adapt to different modes of technology. Young workers are realising that with the aid of just a laptop and a smartphone, they are able to work efficiently while connecting with clients all over the world. To the younger generation, being tied to an office is less appealing that the possibility of working from home, or anywhere else!



Responsibility- We’re all familiar with the damaging stereotypes which present ‘Generation Y’ as a lazy, irresponsible bunch.


However,  society’s prejudices mean that increasingly, Generation Y are keen to react against stereotypes by displaying their responsibility and willingness to take control. Just look at this list of some of the most successful young entrepreneurs and…

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