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Creative Co-Workers, Your Other Family

on March 11, 2014

Tom Roarty's Blog

family If you are a professional creative, you know that there are many factors that can contribute to your success. Like everything in life, it is through a strong support group that helps determine our success. But unlike other fields, the creative industry is all too often a dysfunctional world that leads us to rely on our extended family members a little more than most career paths.

It is not that we creatives cannot be independent individuals in our craft, but to be truly successful in the creative world, especially in advertising, the best executions are team-built. In the midst of a campaign pitch through launch, chances are you will be spending more time with copywriters, art directors, creative directors, designers, programmers, freelancers and account reps than you will your own family. This can take a toll on your psyche after a while as hours turn into days and days turn…

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